SMS (Short Message Service) is one of the most reliable and influential communication mediums in the market today, with around 82.1% individuals saying that they open every SMS text message they receive.
How you can take advantage of the trends in SMS messaging?
SMS messages have an overall 98% open rate, compared to a 20% open rate for email. The large reach of these messages mean that they could offer many advantages to business who are able to exploit them:
Improved customer engagement:
High cart abandonment rates is a challenge for any eCommerce store owner. This can be reduced by integrating SMS into your website and texting a discount coupon to a customer who has abandoned a cart to attract them to complete their purchase.
Furthermore, by keeping your customers engaged via SMS, you increase customer acceptance towards future messages, increasing future marketing opportunities.
Increased transparency:
The prevalence of internet and ATM fraud means that SMS notifications is a great safeguard to stopping criminals and protect victims. The ability to instantly alert on payments and withdrawals means that SMS messages increases security. Individuals are then able to verify their transactions creating an additional layer for legitimacy.
Better customer service:
The ability to send out instantaneous notifications regarding transactions provides a smooth and hassle free experience for your customer. 77% of consumers have a more positive perception of companies that communicate via SMS, relaying reminders, confirmations and transaction monitoring.
How can Paydock help?
With over 64% of consumers believing that businesses should use SMS messages to interact with them more often than they currently do, the potential of using SMS notifications is endless.
Working with Paydock will allow you to automate customer engagement with event-triggered (e.g. “transaction success”) customised notifications, providing you the ability to notify your customers through email, SMS or webhook every time a transaction event occurs. As well as this, through Paydock, you can personalise messages sent to customers to improve engagement.
Unlock your SMS potential with Paydock!
How do I get started?
Paydock offers a sandbox for testing, as well as excellent developer docs for you to use and test out.
You can also talk to one of our friendly payments advisors at [email protected]
