Tag Archive for: merchants

Merchants today are expected to offer not just one, but multiple Buy Now Pay Later (BNPL) options at checkout or miss out on sales. Yet with continual shifts in popularity, price and convenience – understanding which BNPL to select and then solving the complex technical, reconciliation and compliance linkages behind the scenes has become an industry-wide headache.

Buy Now Pay Later options at online checkouts have accelerated rapidly within the last few years, with 10 million customers now having used a BNPL product to purchase goods online in 2020 (Capital Economics, 2021). These payment options, initially popular amongst the millennial and Gen Z consumers, have now become one of the fastest growing payment methods set to take over the traditional forms of credit. 

 

“9.5 million consumers in the UK actively avoid buying from retailers that don’t offer BNPL”

 

Given that 9.5 million consumers in the UK actively avoid buying from retailers that don’t offer BNPL (Paypers, 2021), it is pivotal merchants offer BNPL methods at checkout in order to engage their markets. By incorporating BNPL solutions into their payment strategies, merchants can tailor their offer to the needs of their consumers whilst attracting customers, maintaining or increasing repeat customers and enabling higher conversion rates. 

The rise of ecommerce and the phenomenon of alternative payment methods in 2020 has fuelled the success of Buy Now Pay Later. BNPL provider AfterPay, saw a 97% revenue growth within the last year (Afterpay, 2020) and with an increasing number of providers following suit, the competition within the Buy Now Pay Later space is intensifying. 

While great for the consumer, this has increased the challenges for a merchant seeking to interoperate and keep costs low. Merchants are becoming increasingly frustrated with the laundry-list of expected options, expenditure of integration and maintenance costs as they pivot from single to a genuinely flexible multi-vendor payment strategy. 

Payments Orchestration is the only known method to ease this frustration.

Payments orchestration is the only known method to ease this frustration, consolidating multiple BNPL services into one unified, low or no-code service eliminating complexity and chaos and allowing merchants to focus back on core business, but now with more customers.

No-Code Payments Orchestration Solution.

Paydock provides a no-code payments orchestration solution through which merchants can seamlessly integrate and connect with multiple BNPL products such as Paypal’s Pay in 4, Afterpay and zipMoney effectively resolving this challenge. Merchants can accommodate consumer needs, support multiple BNPL vendors at once, and stay agile as the market moves along.

The specific costs that merchants seek to remove include hidden and variable vendor fees, complexity and costs associated with integration, maintenance and administration. Orchestration with Paydock sits at the forefront of supporting both merchants and the BNPL industry with the following benefits: 

  1. Low cost of adoption – Plugging in an unlimited number of any payment services via one API results in a substantial reduction of software development overheads. Through Paydock’s single integration capability, merchants are able to eradicate the cost and time wasted on integrating gateways individually and access a multitude of payment gateways seamlessly. Providing a focused and dynamic payment experience irrespective of payment type and method.
  2. Lower cost of maintenance – When maintaining a payments strategy with multiple vendors, it’s crucial that costs are kept to a minimum. Merchants can make a significant reduction in costs associated with payments administration simply by being able to control, manage and audit all transactions via one dashboard. Paydock’s reporting API ensures that a merchant has a complete transactional and event history across its payment ecosystem, keeping them in control of their payments. 
  3. Flexibility to move with the market – The payments sector is rapidly changing and can often limit those to feel trapped in their strategies. As the Buy Now Pay Later space increasingly becomes a primary source of payments, merchants want to feel confident that they have the flexibility to move with the changing landscape. With Paydock’s orchestration, there is no loss of grip on the customer, merchants can future proof their strategies knowing that with Paydock, they can enjoy any future payment service they see fit for their purposes. 

Customer’s needs may be rapidly changing but Buy Now Pay Later is here to stay.

As this space continues to grow and competition continues to intensify, merchants want to provide their customers in the most efficient way whilst ensuring their strategies are one step ahead.  Payments orchestration with Paydock resolves merchant’s needs for simplicity and flexibility within their payments infrastructure and is leading the way in resolving numerous costly issues faced by merchants seeking to navigate disparate, fast-moving and fragmented BNPL (and many more!) service providers.

To find out more about how you can win by integrating and offering multiple payment service providers to consumers in a single service, please drop us a line at [email protected].

 

Ecommerce has been instrumental to the survival of many businesses throughout the past 12 months. As a cashless society looms and consumer behaviour shifts, the increasing demand for easy, frictionless and digital payments is pivotal in order for merchants to stay on top. 

Today, digital wallets play a significant role globally in facilitating seamless, efficient and secure payments and essentially are the catalyst that accelerated Ecommerce to its highest growth rate in 5 years. 

So… why are they essential for merchants?

Digital wallets have become the ‘new norm’ in payments and by 2024, digital wallets will account for 84.5% of e-commerce spend (Global Payments Report, 2021). This increasing reliance on technology has highlighted greater emphasis not only on speed and convenience but the need for security in online transactions. 55% of consumers say security is the most important factor in their digital experience (Experian, 2021) and they are utilising digital wallets as their default payment source as they incorporate advanced security solutions such as biometric authentication or tokenisation to reduce the risk of fraud.

By rapidly revolutionising the checkout process and becoming a primary source for payments, digital wallets enable merchants who adopt them the ability to offer a myriad of options such as biometric authenticated payments (ApplePay), Buy-now-pay-later schemes, QR codes, and along with this the ability to exceed their customer expectations whilst catering to their security needs.

Notably and perhaps most importantly, digital wallets also offer around 99.6% lower chargeback volume than card transactions, according to a research by Worldpay making it a no brainer for a merchant to embrace it. This has incentivised merchants to offer wallet-based checkout as a preferred method of payment.

But what really happens at a back end? What does it mean for the merchant? One of the challenges involves a capability to accept the right wallets in each market. For example, AliPay or WeChat Pay in China and APAC region, Paytm in India or Rappi in Latin America. This could also mean that merchants may need to manage multiple payment integrations, which can and will prove time consuming, complex and costly. This is when being able to control your chaos becomes crucial, leading to another inevitable outcome of modern payments technology – Payments Orchestration. 

By deploying low-code, unified checkout workflows while remaining free to onboard new or optimise existing payment services, a payments orchestration platform provides merchants a secure range of integration options to ensure that your PCI scope is managed without compromising your consumer experience, or limiting the checkout options available to the merchant. Merchants need to be free to consider and respond to cost, consumer adoption, security and data implications of their vendors and interoperate where necessary. 

Payments Orchestration is now the door through which merchants coordinate this strategy.

Eliminating the need to run numerous dashboards, manhandle logins across a wide array of services and juggle endless tech problems, Paydock’s unified dashboard brings together payment services, customers and transactional information into a single, manageable experience. Our Dashboard also enables you to plug in new services and manage (and audit) your organisation’s users ensuring that you can track all activity within your payments ecosystem.

As Payments Orchestration becomes the new default by which merchants access fintech, we are excited for the benefits to merchants. Both consumers and merchants will benefit from increasing security, decreasing costs and more rewarding experiences.

For more information and how we can pocket more for your business, drop us a line on [email protected] and book a demo.