What is UI/ UX?
User interface (UI) and User experience (UX) are both becoming increasingly important in today’s digitalised world. UI refers to the series of screens, buttons, pages, icons etc. that users use to interact with a certain device. UX, on the other hand, refers to the whole experience users have with the interface. Whilst the two terms are often used interchangeable (and often wrongly), UX and UI are two different things, with UI focusing more on the design elements, and UX focused on creating a positive experience for the customer.
What are the benefits of a great UI/ UX?
A recent study from Forrester Research found that a well designed user interface raises a website’s conversion rate by up to 200%, and a better UX design has the potential to increase conversion rates up to 400%.
With Australians spending $21.65 billion on online stores, the importance of UX is evident for all firms wishing to capitalise and make the most out of the digital economy. Developing an interaction rich experience will drive traffic to a site, which in turn provides more conversion opportunities, increases sales opportunities and, further down the line, increased revenue.
How to improve UI/ UX?
A number of steps could be taken to improve the UX of your eCommerce store:
- Easy to understand: Ensure that your website uses clear and concise language, removing any ambiguity with your website’s product and messaging.
- Personalise it: Maintaining a constant theme and design throughout your whole website can be integral to cultivating customer loyalty. By exposing your customers to your website’s personal tone, messaging and style, you help to create a dialogue with them, incentivising them to return.
- Slim your checkout process: Reduce the amount of steps within the payment process. Whether this means taking advantage of token vaults (to store your customer’s payment information), or reducing the amount of form fields, customers will be glad that their purchase is made much easier.
How can Paydock help?
Paydock provides a Client Side SDK that allows you to create a widget (an application that allows users to perform a certain service) as an independent part or within your payment form. Furthermore, our SDK allows you to customise the form to suit your website design, changing styling, form fields, border and font colours, text size and more, allowing your eCommerce site to maintain consistency.
As well as this, the provision of a single interface able to offer several different payment methods (all of which could have different form field requirements) into one reduces online clutter. This minimises the amount of decision points (and potential lost sales) for consumers due to confusing payments processes.
Let Paydock help you maximise the payments UX of your website!
Talk to one of our friendly payments advisors today for more information at: [email protected]