What is UI/ UX? User interface (UI) and User experience (UX) are both becoming increasingly important in today’s digitalised world. UI refers to the series of screens, buttons, pages, icons etc. th...

Customer loyalty is the success of a business in maintaining a long term relationship with the cu...

SMS (Short Message Service) is one of the most reliable and influential communication mediums in ...

The World Payments Report reported that global non cash transaction volumes grew 11.2% during 201...

From prehistoric systems of barter and trade to simple forms of currency, and paper cheques to li...

What is checkout friction? Checkout friction is anything that stands between your customer wanting a product and being able to purchase it. This includes things that slow down the process, includin...